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What a 66-Million-Year-Old Fish Can Teach You About Discovery

How one honeymoon trip rewrote science (and what it means for your business)

Once in a while, life hands you something you never saw coming. In 1997, Mark and Arnaz Erdmann were on their honeymoon in Indonesia when Arnaz saw a strange fish in a market. What followed wasn’t in any field guide, it became one of nature’s greatest “surprise” stories.

This wasn’t planned. No expedition. No grants. Just curiosity, open eyes, and the courage to follow what looked like a mistake. What the Erdmanns found was a living fossil, a coelacanth, thought to have vanished 66 million years ago.

Let’s dive into what happened next and what solopreneurs can steal from this serendipitous breakthrough.

The Story

When Arnaz Erdmann pointed out the strange-looking fish at a small market in Manado, Indonesia, her husband Mark froze. The creature had thick, limb-like lobed fins. It was so different from anything you’d expect to see laid out for sale. Mark’s heart skipped. Could it really be? He suspected it was a coelacanth, a prehistoric fish scientists believed had disappeared with the dinosaurs some 66 million years ago.

But instead of rushing in, Mark did something remarkable… he paused. He snapped photographs, took careful notes, and let the moment sink in. Rather than trying to claim instant victory, he decided to watch, wait, and plan. The following year, his patience was rewarded. A fisherman caught a living specimen and brought it to Mark. This time, he could observe it up close, studying the fin movements, the subtle hues in its skin, even its behavior. What had once seemed like a ghost from the fossil record was alive and tangible before him. Science was finally catching up with what instinct had told him.

In 1999, the discovery was formally recognized as a new species, Latimeria menadoensis. Its confirmation shook the scientific world, forcing a rewrite of what we thought we knew about extinction and survival. This wasn’t just a fish, it was proof that some of nature’s oldest secrets still swim quietly beneath the surface, waiting to be found.

Latimeria menadoensis

And the story didn’t end there. Decades later, in 2024, divers captured the first-ever photographs of this “living fossil” in its natural habitat, nearly 150 meters below the waves. Against all odds, the coelacanth continues to roam the deep waters of Indonesia, reminding us that the world still holds mysteries we haven’t uncovered.

Sometimes, the impossible isn’t gone, it’s just undiscovered.

What You Can Learn (and Apply) From This Today

  • Jot down what feels off or odd in your routine work. That may conceal your next breakthrough.

  • If an idea stands out, even if you can’t explain “why” yet, gather small evidence (notes, screenshots, test runs).

  • Don’t rush the unveiling; let your idea mature just enough to show its shape.

  • Show your small proof (not your full-blown plan) and watch how others respond.

  • Revisit old ideas you shelved years ago; they may have value you couldn’t see then.

Tips and Strategies for Solopreneurs

You Post Every Day… But Still No Client. Here’s Why.

Dennis Geelen

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