The Sandwich Bet That Built an Empire

How a Backyard Bet Turned Five Friends into Global Sensations

Author

Dennis Geelen
January 07, 2025

What if I told you one of the most successful YouTube channels in history — billions of views, millions of fans, and a $100 million HQ on the way — began with a single sandwich bet?

That’s exactly how Dude Perfect’s story started.

Let's dig in, shall we?

In 2009, five Texas A&M college friends — Tyler Toney, Garrett Hilbert, Cody Jones, and twins Coby and Cory Cotton — were living the usual college life. They shared more than a roof; they shared a love of sports, competition, and pushing limits.

One lazy afternoon, they were in the backyard shooting hoops when Tyler made an outrageous bet: a sandwich for Garrett if he could nail an impossible basketball shot. Garrett nailed it. The adrenaline kicked in, and the group began filming themselves attempting even crazier trick shots. Their casual hobby quickly became an obsession.

They uploaded their first video to YouTube, expecting maybe a few laughs from friends and family. Instead, it went viral. Strangers around the world couldn’t get enough of their gravity-defying shots and goofy camaraderie.

The momentum built fast, and they leaned into it, juggling school, internships, and a budding YouTube channel.

What followed was nothing short of extraordinary. Sponsorships, media appearances, and brand deals poured in. Their channel became a hub of positivity and jaw-dropping feats, inspiring millions of fans globally.

Today, Dude Perfect’s empire includes merchandise, live tours, and a massive headquarters designed as an entertainment mecca.

And to think it all started with five friends, a basketball, and one simple bet.

Happy Accidents Podcast

Catch the Dude Perfect story in the latest episode of the Happy Accidents podcast on YouTube

Dennis Geelen

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